Psychometric & aptitude testing for Professionals (non-management) in Marketing, Advertising & PR

Psychometric testing companies offer a wide range of psychometric tests (aptitude tests, personality tests and skill tests) with different difficulty and complexity levels. The combination of psychometric tests you will take and their level of difficulty are typically matched to that of a professional role in marketing, advertising & PR.

In this section, we would like to offer you an introduction to the psychometric tests that someone who applies for a professional role in marketing is likely to get. You will learn about the type of psychometric tests you are likely to get and what employers expect to find in your psychometric test results. You can learn more about psychometric tests in our free psychometric test guide. To prepare for the psychometric test, take our short online psychometric test courses and practice psychometric tests online.

The types of psychometric tests we describe here are the typical tests offered for your role, but some companies/employers may deviate from this.

Based on our extensive experience, candidates applying for roles similar to that for which you applied are asked to complete the following psychometric tests:

Personality test

Numerical reasoning test

Verbal reasoning test

Abstract reasoning test

Personality test

There are several popular work-related personality tests. In contrast to clinical personality tests that are widely available on the Internet and measure broad personality traits, these tests measure behavioural styles, attitudes and personality characteristics that were found to be relevant and impact people’s performance in a workplace.

The personality test typically measures your attitude towards and ability to work with stakeholders, your project/task management style, your behaviour style towards other people such as co-workers and managers, your ability to cope with stress in the workplace, your decision-making style, your level of creative thinking/acceptance of change, and more. Read more about the personality test in our free personality test guide

What do employers expect to find in the personality test results of a professional applying for marketing, advertising & PR?

Employers will assess the extent to which your personality characteristics match those of the role you applied for. We list below the typical personality characteristics that employers seek in professionals in marketing, advertising & PR. As mentioned above, some employers may deviate from this list.

• Creative and innovative thinking
• Challenging the status quo (or what’s commonly accepted)
• Approaching tasks in a planned and well-organised manner
• Inquisitive
• Drive for achievement
• Ability to quickly grasp the ‘bigger picture’, to be open to multiple ideas and to using different ways of thinking
• Self-confidence (believes in his/her abilities and skills)
• Influencing skills
• Willing to take calculated risks
• Accepting others’ input and feedback
• Working collaboratively with others
• Taking personal responsibility

Personality question example

Let’s look at the following example, which assists employers to learn about your capacity to think creatively:

To which extent do you agree with this statement on a scale of one to five?

‘When I feel my mind starting to wander, I immediately bring it back to the task at hand.’

1 – Strongly disagree

2 – Disagree

3 – Neutral

4 – Agree

5 – Strongly agree

Answering ‘Strongly disagree’ or ‘Disagree’ implies that you are creative and tend to think outside the box. Answering ‘Strongly agree’ or ‘Agree’ implies that you are likely to prefer being with both feet on the ground, utilise methods and ideas that have worked in the past and focus on objective data. Answering ‘Neutral’ implies that you are either indecisive or trying to hide your personality.

Take our practice personality test online and get a detailed report about your strengths and weaknesses relevant to the role you applied for. You will also get tips on how to better demonstrate your suitability in the personality test. To get better results, you should also take our short online personality test course. The course will guide you through the necessary steps you need to take to prepare for your personality test.

Read more about the personality test in our free personality test guide  

Take our personality test course online

Take our practice personality test online  

Numerical reasoning test

The numerical reasoning test is designed to measure not so much your mathematical ability but more your ability to quickly and accurately analyse numerical data, interpret graphic data, identify critical issues, and logically draw conclusions from numerical data.

The level of difficulty of the numerical reasoning test differs according to the relevant activities and responsibilities that the role requires. The test is timed and designed so only 1% to 2% of test-takers can correctly answer all questions within the time limit. The following are the types of numerical reasoning questions that you are likely to encounter in the test:  

• Graphs and tables interpretation
• Percentage problems
• Financial reports interpretation
• Ratio problems
• Currency conversion problems

Read more about the numerical reasoning test in our free numerical reasoning test guide

What do employers expect to find in the numerical reasoning test results of a professional applying for marketing, advertising & PR?

Employers are likely to place a low emphasis on your numerical reasoning skills, as they are less crucial in ensuring a high performance in this role. Therefore, they will not expect you to have strong numerical reasoning skills. This means that you will typically be assigned numerical reasoning questions that are of low level of difficulty and complexity.

As an applicant for a professional role in marketing, you will be expected to demonstrate a moderate ability to quickly and effectively identify critical work-related issues and logically draw conclusions from numerical data such as market trends, customers’ data and market research reports. You will also be expected to show a moderate capacity to monitor marketing, advertising & PR projects and supervise the projects’ progress using numerical metrics and numerical performance indicators. 

You can practise numerical reasoning test questions matching your role’s level of difficulty in our online practice numerical tests. You will be given a personalised and detailed report with your test results, correct test answers, answer explanations, and feedback on your relevant strengths and weaknesses. To get better results, you should also take our short online numerical reasoning course. The course will guide you through the necessary steps you need to take to prepare for the numerical reasoning test.

Read more about the numerical reasoning test in our free numerical reasoning test guide

Take our numerical reasoning test course online

Take our practice numerical reasoning tests online

Verbal reasoning test

The verbal reasoning test is designed to measure your oral and written verbal skills. It measures your ability to quickly understand and efficiently convey work-related concepts and information, quickly sieve through extensive amounts of work-related written data to identify critical issues, and logically draw conclusions.

As with the numerical reasoning test, the level of difficulty of the verbal reasoning test differs according to the relevant activities and responsibilities that the role requires. The test is timed and designed so only 1% to 2% of test-takers can correctly answer all questions within the time limit.

In the verbal reasoning test, you are given short passages of written information followed by a number of statements, and the task is to decide whether each statement is: 

• True: follows logically from the information provided
• False: does not follow logically
• Cannot tell: because there is insufficient information.

Topics contain material from the social sciences, physical or biological sciences, and business-related areas (marketing, economics, human resource management, etc.).  Read more about the verbal reasoning test in our free verbal reasoning test guide

What do employers expect to find in the verbal reasoning test results of a professional applying for marketing, advertising & PR?

You have applied for a professional role in marketing, advertising & PR. This means that you will typically be given verbal reasoning questions that are of high level of difficulty and complexity. Employers are likely to expect you to have strong verbal reasoning capabilities, as they are very important to perform in the role.

You will be expected to demonstrate a strong capacity to quickly and effectively identify critical marketing-related issues and logically draw conclusions from written work-related material such as competitors’ marketing material, policies and internal reports. You will also be expected to exhibit a strong capacity to explain work-related issues in a clear and simple manner to others within or external to the organisation.

You can practise verbal reasoning test questions matching your role’s level of difficulty in our online practice verbal reasoning tests. You will be given a personalised and detailed report with your test results, correct test answers, answer explanations, and feedback on your relevant strengths and weaknesses. To get better results, you should also take our short online verbal reasoning course. The course will guide you through the necessary steps you need to take to prepare for the verbal reasoning test.

Read more about the numerical reasoning test in our free verbal reasoning test guide  

Take our verbal reasoning test course online

Take our practice verbal reasoning tests online  

Abstract reasoning test

The abstract reasoning test is designed to measure your conceptual reasoning skills. Conceptual reasoning is also referred to as lateral thinking or fluid intelligence. It measures your ability to quickly learn new information, identify patterns in data, integrate complex information, and apply it to solve work-related problems.

As with other aptitude tests, the level of difficulty of the abstract reasoning test differs according to the relevant activities and responsibilities that the role requires. The test is timed and designed so only 1% to 2% of test-takers can correctly answer all questions within the time limit.

In the abstract reasoning test, you are given several series of shapes. Each series has one or several logical rules that define a pattern among all shapes. The tasks in an abstract reasoning test question can be:

1.     Decide which is the next shape in the series.

2.     Identify the shape that should replace the missing one.

The abstract reasoning questions typically include different and unfamiliar shapes to maintain some element of surprise and to make the task challenging.

Read more about the abstract reasoning test in our free abstract reasoning test guide

What do employers expect to find in the abstract reasoning test results of a professional applying for marketing, advertising & PR?

Abstract reasoning or lateral thinking skills are important to achieve successful performance in the role of a professional in marketing, advertising & PR. Therefore, employers are likely to expect you to demonstrate moderate abstract reasoning skills. This means that you will typically be given a series of shapes based on logical rules that are of medium difficulty and complexity levels.

As an applicant for a professional role in marketing, advertising & PR, you will be expected to demonstrate a moderate capacity to quickly gather a variety of new work-related information to assist you in making informed decisions. You will also be expected to show a moderate capacity to quickly learn new information or assess problems that are outside the scope of your usual knowledge and experience. You will also be expected to demonstrate a moderate capacity to identify market trends and patterns in marketing-related data.

You can practise abstract reasoning test questions matching your role’s level of difficulty in our online practice abstract reasoning tests. You will be given a personalised and detailed report with your test results, correct test answers, answer explanations, and feedback on your relevant strengths and weaknesses. To get better results, you should also take our short online abstract reasoning course. The course will guide you through the necessary steps you need to take to prepare for the abstract reasoning test.

Read more about the numerical reasoning test in our free abstract reasoning test guide

Take our abstract reasoning test course online

Take our practice abstract reasoning tests online